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When in Rome, Do as the Romans Do - Worship a Horse!

Social opinion is, in fact, such a powerful tool for change that it can make us do anything.

For example, think of some celebrity figures you admire. Why do you admire them? Is it because of their good looks? Winning personality? Bigger-than-life talent? Well, they may have all of those qualities, but the fact is, more than anything else, a celebrity figure is important to us because the society makes them important.

In the Roman Empire during the reign of Caligula, the most worshipped celebrity was – Caligula’s horse! In other words, if society is influenced to think that a horse is important, then society actually starts to worship that horse. And because your values are determined by the society, you will also begin to worship the horse.